A MARKETING ANALYTICS GAME · ESSEC

Brand.Battle

You are the new marketing strategist for Café Lumière in Paris. Across 5 levels, design coffee shop offerings, set prices, and battle an escalating roster of AI rivals. Every level teaches one core concept from class and unlocks new mechanics — market shocks, new opponents, taunts.
LVL 01
🎯
Tutorial
LVL 02
Shocks
LVL 03
💎
LuxBrand
LVL 04
🪙
BudgetBean
LVL 05
🔥
Boss Fight
LEVEL 1
📚 What you'll learn this level
🎯 Your mission · Level 1